An Attendee of Kootenay School of Art, Alberta College of Art, and York University, Robert Bozak’s work expresses concern with the lack of Canadian heroes. Television is a source for many of his creations, where he uses sports, politics, popular culture and entertainment to express the superficial façade of our culture. His clear concern with social and political issues is expressed in this piece, Roy Atkinson, who was head of the National Farmers Union and investigated by the RCMP due to his public demonstrations to create awareness around the Canadian farm movement. The use of the neon sign in this, and many of his other pieces, expresses his fascination with the signs potential for carrying information, while at the same time using its artificiality to hint to the shadier side of consumer life. Bozak confronts the viewer with a commercial advertisement that is similar to that used by the opposing side, to restrict the masses from questioning society.